Research

https://www.creativebloq.com/features/bring-a-brand-to-life-with-illustration

When a brand commissions illustration work, it’s not only a way of augmenting or creating a more cohesive brand world or message, it sends out a signal that it cares about its product, and the people that are buying it. A distinctive, characterful illustration is a symbol of uniqueness and distinction, immediately elevating it above nondescript system fonts or less ownable colour palettes.

This article illustrates the close relationship between the packaging created by illustration and the interests of the consumer group of the product, as well as the role of illustration in enriching the brand story that it can bring to the product. Illustration can also express the product or brand information through simple patterns, and can also enrich the meaning of the product through packaging.

Hybrid

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